Upcoming Zoetis Beef Genetics Webinar

Built on Experience. Powered by Genetics.

Join industry experts as they share how producer knowledge combined with proven genetic testing can strengthen herd decisions and improve the bottom line.

Tuesday, August 18, 2026

Experience matters. So does information.

Today’s cattle producers have access to more genetic information than ever before, including genomic EPDs for commercial females. But the real value isn’t found in the data itself. It’s found in how producers use that information to make more informed decisions, strengthen herd performance, and create long-term value for their operations.

Join Zoetis Genetics experts and progressive cattle producers for a practical conversation about the role genetic testing plays in today’s beef industry. Through real-world experiences and expert insights, you’ll learn how genetic information can complement sound management practices, support breeding and replacement decisions, and help producers identify opportunities for continued improvement.

Whether you’re already using genetic testing or simply exploring what’s possible, this webinar will provide practical takeaways you can apply to your operation.

Register Here

During This Webinar, You’ll Learn:

• How producers are incorporating genetic testing into their decision-making process
• The value genomic EPDs can provide in commercial cow herds
• How genetic information complements management, experience, and good stockmanship
• Lessons learned from producers who have implemented genetic testing programs
• Emerging opportunities in cattle genetics, including new insights related to Bovine Respiratory Disease (BRD)
• Practical next steps for producers interested in getting started

Featured Speakers

Nicole Erceg
Brand Manager, Zoetis Livestock Genetics

Dr. Kent Andersen
Director, Global Technical Services, Zoetis Livestock Genetics

Dr. Gordon Jones
Red Hill Farms

Who Should Attend?

Commercial cattle producers, seedstock producers, and industry professionals interested in learning how genetics can support more confident herd decisions and long-term profitability.

Reserve Your Spot

Discover how producers are combining experience, management expertise, and genetic insights to create value throughout their operations.

Register today to save your seat.

Previous Webinar

Empower, Uncover, Unlock: How genomic EPDs can help strengthen your commercial females

• Empower more confident decisions for a more productive and profitable herd,
• Uncover hidden strengths and weaknesses in your herd, and
• Unlock data-driven breeding strategies.

Enter your email below to access the webinar recording and hear from three industry experts. By providing your email, you’ll also be eligible to receive free testing supplies. Be sure to watch the full replay and check your inbox for offer details.